Rappers like Lil Yachty and Shy Glizzy soon co-signed Drakeo’s music and added their own spins to it. The tape got Drakeo more attention than ever before and introduced slang he had created-“ flu flamming,” “ uchies,” “ Pippy Long Stockin”-to a wider national audience while elevating the profile of his Stinc crew. After being released that November, he went on a 10-day recording spurt, culminating in the masterful 16-track album Cold Devil. However, he snuck a phone into his cell and kept promoting himself and the Stinc Team, keeping him in the mind of loyal Angeleno fans. Drakeo maintained his innocence, but he was kept behind bars for 11 months, missing the birth of his first son. In January 2017, the LAPD raided the condo where Drakeo and the Stinc Team had shot some music videos and arrested the crew, nabbing the Ruler on alleged weapons charges. But as the Stinc Team was coming up, the city it came from kept up attempts to persecute its members. His style quickly became iconic in the area, and within no time Drakeo had multiple imitators as well as collaborations with regional heavyweights like Mozzy. His gravel-voiced, mumbly, tongue- and rhythm-twisting flows conveyed his sharp storytelling skills, replete with hilarious punchlines, creative slang, and nonstop shit-talking. With these projects, Drakeo had made his name in the L.A. By the time he released that tape’s sequel in 2016, he’d established the rap collective Stinc Team with Devante-who assumed the stage name Ralfy the Plug-along with their cousin Rassy Bugatti, as well as other rappers from their area. A few months after those features, Drakeo released his official debut mixtape under 10 Summers, titled I Am Mr. Get Dough” to widespread attention, signed the young upstart to his 10 Summers label, and featured Drakeo on that label’s first compilation mixtape. In his 20s, Campbell began releasing mixtapes under the stage name Drakeo the Ruler, taken from the ancient Greek legislator Draco, and was discovered in 2015 by DJ Mustard, the party-favorite producer who’d come to fame working with fellow West Coast artists YG and Ty Dolla Sign. As so many from his hometown had done before, Campbell and his brother Devante turned to rapping as a way to escape the punitive cycle of the streets, inspired by artists like Boosie and Webbie, the Hot Boyz, and the battle rapper Cocky. He was caught up in petty crime in the troubled neighborhood from a young age, landing in jail before he’d even turned 13. Thanks for signing up! You can manage your newsletter subscriptions at any time.ĭrakeo the Ruler, born Darrell Wayne Campbell, was raised by a single mother in the gang-heavy Hundreds section of South Central L.A.
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